Thursday 12 May 2011

RECENT RUSH of so-called super injunctions in the UK has driven traffic up at Twitter by 14 per cent.

Super injunctions are used to stop newspapers from printing information about some people we can't name doing some things that we can't mention, sometimes in other people's bedrooms.
Because of a court approved blanket ban on reporting and public comments many people have turned to the internet to voice their opinions and theories on who is involved, what they are doing, and who they are doing it with Twitter, according to Experian Hitwise, has seen its traffic shoot up as a result.
"Twitter had its highest ever peak in UK Internet visits [on] 9 May 2011 due to the extraordinary revelations of the super injunction scandal, which exposed the identities of several high profile celebrities," wrote research director Robin Goad.
"Visits to Twitter increased by 14 per cent on 9 May, accounting for 0.49 per cent of total internet visits that day. Twitter also became the 17th most popular website in the UK, up from the rank of 19th on 8 May 2011."
Twitter is not the only web site to have benefited from increased interest, and in the last week Experian has seen 500 unique search terms, all including the words super injunction typed into internet search engines at Google, Bing and Yahoo.
All told, searches for the controversial term have increased by 5,000 per cent in the UK in the last month.